Frequently Asked Questions

How much does advertising cost?

That depends how much of an impact you want to make and how much competition you have. Though you can purchase an occasional special advertising promotion, our most effective advertisers invest $1000 to $6,000 per month. Finding the budget you’re comfortable with while providing a sufficient return on investment can be developed through a Business Profile analysis.

What are the most frequent mistakes advertisers make?

1. Quitting before the advertising can work. Advertising is like trying to get in shape. The beginning is the hardest part and the benefits truly begin when you think you’ve given your all. In order to get your desired body shape when working out, you must earn it by sticking to your plan. Successful advertising is no different.
2. Not filling up one cup before moving to the next. Many business owners think they need to do a little of everything instead of doing one thing well. It’s been said, “I throw my advertising dollars against the wall and hope some of it sticks.” Almost any business can get all the customers they need by simply attacking and owning a radio stations’ audience.
   
   

How long does it take for advertising to begin working?

This depends on what you are selling and the offer you’re making. Tell people to visit you for a free $50.00 bill, and you’ll have a traffic jam outside your business. Otherwise advertising is similar to pushing a car, it’s tough at first, but the more you push, the easier it gets. Soon enough you can move the car along with minimum effort. We tell our Branding clients, “In three months you’ll hate me, in six months you’ll talk to me and in twelve months you’ll be inviting me to your house for dinner.” Stick with your plan and you’ll be provided a healthy return on your investment.

I’m a small business with a small budget – can I still advertise effectively?

The bare minimum recommended spending is $1000.00 per month. That would perhaps get you one newspaper ad, but we can strategically pick a day or two, twice a month on one of our radio stations that will help you grow to the next level. Contact us so we can suggest a plan of attack.

I’m NOT a retailer, what’s best for me?

Consistency, consistency, consistency. Whether you’re a plumber, lawyer, carpet cleaner or florist, a well-developed campaign that tells your unique and wonderful story will keep you in the consumers mind when the day they need your services arrives.

I tried radio once and it didn’t work, why would it work this time?

Because we go through a regimented process including a Business Profile analysis, and a custom marketing plan.This process puts all the odds for success in your favor. Our Advertising Consultants are trained not to be good salespeople, but intelligent marketers. Suggesting a campaign that does not work is as unacceptable to us as it is to you.

What is co-op advertising?

It’s advertising paid partially by you and partially by one of your vendors. For instance, you may carry a new widget from ABC Company. ABC might pay up to 50% or more of your advertising bill for sharing time in your ads. Contact your vendors and ask if you have co-op dollars available.